When the rapid adaptation of sales channels pays off

Greater agility in the sales system—that is, a company's ability to rapidly adapt its sales channels to changing market conditions—is associated with higher operating profit, but o

When the rapid adaptation of sales channels pays off

Greater agility in the sales system—that is, a company's ability to rapidly adapt its sales channels to changing market conditions—is associated with higher operating profit, but only under certain conditions. That is th

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